Mcds Current Strategy Essay Example for Free

Mcds Current Strategy EssayDo we have a contradiction in terms hither? Can we bob up many successful segments, as many as McDonalds would like, create a new-made image and having their main business pass on to be burgers and fries? Is the CFO correct in assessing that the main business of the company is to compete with other burger companies? What do you think of the current suggested strategy that McDonalds develop a healthy line because this will continue to attract people whose main demand is burgers and fries? Do you think that the current socioeconomic demographics will continue to positively react to the McCafes? What would you suggests as strategies or main strategy for Mc?I dont think there is a contradiction in this case. In my opinion, we say it is a contradiction because McD company uses different strategy to different segments in the market. The company has been trying to build a new image of healthy food to go along the need of innovational adults. On the oth er hand, however, the burgers and fries still take large pile of market.McD is long-familiar by there traditional products burgers and fries and there is one thing that we have to admit is that many people order burgers and fries in McD because customers ingest habit has been changed by McD. As far as I know, I think McD can sell their original products as well as doing more advertisements of those new and healthier food to appeal new customers.Since McD has been playing a very important role of domain peoples eating habit, I suppose that McD should develop more, or I say different, concept of healthy food. With specific stores selling different stuff then analyze which chain is better to suit modern people. So I agree with the CFOs opinion. McD wants to be the NO.1 then it has to win in the market with other fast food companies. And to attract more customers is the point to lay down more profit. To develop more healthy food, will definitely get more people to buy its stuff.As fo r the McCafe, lower price and better prize will be the motivation that people want to buy a cup of espresso in McC. But since there are more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the price and quality, the service and the diversity of products are important too.