'Position/Competition/Branding of Apple Iphone\r'

'LIBERTY UNIVERSITY MMPG: Position/ contest/Branding of orchard apple tree iPhone OLAMIDE O. BELLO 11/20/2012 STRATEGIC MARKETING MANAGEMENT (BUSINESS 520) prof: DR. ANDREW HONEYCUTT Smart Phone Market Samsung, the Korean tech giant, is the leader in the Smartphone side by side(p) the third quarter, extending its lead over Apple (Gartners report released on Wednesday this week). The mechanical man-based Galaxy happy phones earn a very enduringnessened sales equality to Apple which makes humanoid the lead in the global Smartphone food securities industry accounting for 32. percent of the worldwide market share (UCStrategies Staff). Google acquired Android Inc. in 2005, after(prenominal) 2years, Google declare android dispersion overt in late 2007. Today Android is leading the smart phone market(UCStrategies Staff). The strengths: decentralize Distribution: Android found strength in mass distribution, pleased companies such(prenominal) as HTC, Samsung and Motorola by offe ring them matched platform for free, this help reduce the achievement cost and pass the savings to the consumer.With such competitive platform at a reduced price, consumer can easily channel to android phone cheaply with no contract and android works on any mobile operator(The Next clear). The weaknesses: commingle Results: Since different carrier and makers do have freedom to used android, this brings no standard and control to android usage. Crappy computer hardware can depreciate the value of the android and lead to terrible experience. With different manufacturer customize android with no ecumenic standard create consumer confusion.So decentralized distribution is also the android weakness(The Next Web). ware Branding Branding as been define as â€Å"a name, term, sign, symbol, or fig, or a combination of them, intended to get a line the goods or services of one trafficker or group of sellers and to differentiate them from those competitors”(Kotler). prevail is great at branding compare to other competitor, it takes less than a reciprocal ohm to identify apple iPhone just by the look and the logo unlike other competitors. Apple OS only runs on apple phone and there is non third manufacturer involved.\r\nAlso cutting Study will describe wherefore Apple Inc. is a very happy company.Apple brands brings intense, active loyalty, positive, accessible reaction, point-of-parity ; difference, deep and bounteous brand awareness to iPhones (Kotler p. 249). With Apple branding, iphone design and functionality become difficult to compromise. References The Next Web Retrieved from http://thenextweb. com/mobile/2011/11/14/androids-strength-is-also-its-weakness-decentralization/ incorporate Communication Strategies: Samsung Leads Global Smartphone Market Retrive from http://www. ucstrategies. com/unified-communications-newsroom/samsung-leads-global-smartphone-market. aspx selling Management by Kotler Keller\r\n'